Establishing Company Culture for Better Engagement

3 Steps to Building Company Culture

company cultureThe highest functioning teams in an organization all subscribe to a company culture that binds them together. While there are a number of ways to develop an identifiable culture, none of them will work unless everyone from the top down signs on.

We’ve seen examples where the hard work toward developing a strong company culture becomes a complete wreck due to a few problem areas that weren’t mapped out, most recently found in the scandalous practices at Wells Fargo and the heavy handedness practiced at United Airlines against paying customers.

So, what’s the best way to establish a company culture that entices employees and impresses clients?

1. Collaborate
You’ve probably heard the saying, “we’re only as fast as our slowest person.” When it comes to establishing company culture, a good place to start is knowing that everyone brings different skill sets to the table. Some are going to be more valuable than others in certain areas, but no one person is as high performing as the team as a whole.

Make sure that as an organization, teamwork is of the highest priority. Do you have the strategies in place to put the right people on the right teams? Have you identified the right leaders for each team?

2. Listen, Then Listen Some More
You likely have plenty of goals that you place upon your employees to meet your own targeted goals. Are they reasonable?

You really won’t know unless you get an honest opinion from those on the front lines. How many negative situations with other companies could have been avoided if leadership had listened to management’s thoughts on the pressures that led them to unethical practices?

3. Take Healthy Risks
Company leaders have to empower their employees to take the company in a new direction. It requires trust and a company culture that includes some risk taking. Because the world is constantly changing, sticking with the status quo often means settling for lower productivity and increasingly unsatisfying outcomes, which is why going out on a limb is a smart move for your organization.

However, risk doesn’t have to mean that all decisions are based on fact-less information. Know your employee’s strengths and weaknesses going in.

All of these tips for a stronger company culture can get a significant boost with behavioral assessment solutions that you can apply to potential new hires and your current employees. When you hire and retain the best talent, it strengthens your company culture. When you build strong teams, you’re giving your culture a shot of adrenalin. When you develop emerging leaders, you ensure that your company culture is going to stand that test of time.

To accomplish all of those goals, you need to make decisions based on facts, and that’s what a behavioral assessment provides. At PI Consulting Group, we’ve administered and analyzed thousands of assessments. We can identify behavior patterns and learning aptitude. We can determine which employees will work well together and which ones will be great team leaders. If you’re working on strategies to develop a fine-tuned company culture, let us help you.