Your Leaders Need to be Ambassadors of Company Culture

Engage Employees in a Rich Company Culture

company cultureOne of the keys to all successful businesses is the ability to build up a high level of engagement throughout the enterprise. This engagement is often associated with employees invested in the company culture. What can you do to make sure you’re developing the right culture and bringing in the right people?

1. Lead by Example
If you are bringing in top talent, then your employees will be observant and capable of high productivity. Therefore, you can’t just talk the talk, because they’ll see through it rather quickly. Lead by example. You have to be the ambassador of what your company culture is.

2. R.E.S.P.E.C.T.
The fastest way to take the engagement level of a good employee down to is to show them no respect. Management has to be careful about how they interact with employees, and they can start by listening, recognizing achievements and offering praise when it’s due.

3. Purpose and Value
Company culture is best sold with a sense of purpose. When an employee knows they have value and a purpose to act upon, they’ll become involved and feel a sense of value in their work. This leads to better productivity.

4. Happy Employees – Happy Customers
Have you ever noticed that the best experiences you’ve had at a restaurant occur at establishments where employees seem happy to be there? They smile more, are excited about the menu and are willing to share tips about pairings that you don’t get elsewhere. It’s not always as obvious in industries apart from the service industry, but it matters. Employees that buy in to the company culture are happy, and in turn make the customer happy, which means returned business and loyalty to your brand.

5. Retain Talent
Turnover is a burden to all industries, but when you have established an excellent company culture, you’ll see less of it at your organization. Nobody wants to leave a job they love, but you also have to be cognizant of the demand for good employees and be willing to step up when compensation is due.

6. Know How to Attract Talent
Not everyone is going to be 100 percent invested in your company culture, and that’s okay. However, it’s important that you find the people who are going to be willing to invest themselves in your mission. They have to feel it’s important or they will never be fully on board with what you’re trying to do.

7. Use Behavioral Assessment
You can’t ascertain how a person will react to your workplace stimuli with an interview. It’s only with a behavioral assessment that you’ll see how they are likely to react to various situations. Furthermore, a behavioral assessment will also give you a clue as to how they’ll fit in with your current management, your various teams throughout every department, and if they are good candidates for accepting your company culture.

At PI Consulting Group, we will help you find the best talent for your organization. With our scientifically proven predictive index solutions, we will make sure your new hires are the right person for your team.