Establishing and Maintaining Company Culture

Why Company Culture is so Important to Businesses in All Industries

company cultureWhether you’re a startup or a well-established company, developing company culture is crucial to your success. Your strategy will only work if your employees follow your lead as you define what your company culture is all about.

Companies that grow quickly can run up against some challenges as they try to maintain their unique identities. While growth is always key, it’s important to maintain a tight focus on your company culture or you’ll see poor results, including falling employee retention rates.

What is Company Culture?
Your organization should have a distinct personality that helps define it, not just for your customers, but also for your employees – perhaps especially for your employees as they are your biggest asset.

Company culture includes many elements. Some of the critical components of a successful company culture are ethics, goals, mission statement and work environment. For instance, if you want to create a relaxed atmosphere for a more productive employee behavior, maybe you’ve got a casual dress code and allow employees to bring their dogs to work.

Your culture could be all about groups of dedicated teams working together toward a goal, or it could be more individualistic in nature. Regardless, when you find employees who are attracted to your unique style, you’re going to get a lot out of them.

Tips for Establishing Culture
Are your values established and clear? You can’t attract the right talent if you’re not up front about what your values as a company are. Sit down and write out your values and do everything you can to let everyone know what they are – and lead by example.

You also need to have realistic expectations. The goal is inclusion, and if you’ve established values and ethics that are totally unreachable by the average worker, you’re not going to see any buy-in. This is especially evident in companies that establish sets of goals that in the end will cause performance problems, perhaps even unethical behavior.

Are you a stickler for keeping an eye on the clock? Don’t be. When your employees buy into your company culture, they’re going to take pride in their work and probably go above and beyond to see that all goals are met or exceeded. If you’re bugging them about taking a 20-minute break instead of 15 or notice that they’re not coming to work at the exact time you want, take a breath and think about how nagging them about a five-minute discrepancy will do to their morale.

Finding the Right Talent
A behavioral assessment can be key in identifying which prospects will be a good fit with your company culture. It’s a science-backed method that has been implemented successfully for decades.

At PI Consulting Group, we’ve established a process that will put productive employees on your payroll, help you identify leaders and improve your employee retention. Contact us today and let’s talk about how our method works.