Is Company Culture Still Important?

Make Sure Your Team Identifies With Your Company Culture

company cultureIs company culture no more than a buzzword today? Is it thrown around too much with too many interpretations? Despite how trite the phrase has become, company culture is still as important as ever. What can you do to improve yours?

Nobody wants a steady case of high turnover, and it has been proven that businesses that establish a strong company culture are able to fight that issue head-on with a strategy that improves brand culture. The terms can be loosely attributed to the same definition, but when you think of a brand, it’s often associated with how consumers relate to the company, which is also important to employees.

If you have developed a strong company culture you’re going to see improvements in how people relate to your brand identity; you’ll see better retention and workers will be more apt to reach goals. So, how do you get there?

1. Recognize Expectations
There seem to be correlations with company culture expectations and disparate generations. For instance, Millennials are invested in company culture and they won’t work for a company that doesn’t have one that is well defined. You have to recognize this because this young workforce is the future of your company.

What are you doing to appeal to this younger generation? Is your mission statement one that will attract talent?

2. Be Clear About Who You Are
Your company culture has to be well defined and everyone from the top down has to lead by example, providing a clear representation of what that culture is, day in and day out. You should even survey your workers to see where they are on the important issues that guide your company. If they don’t have a grasp of it, find out why.

Be consistent with your objectives as a company, because any wavering can cause a collapse in the company culture. Your team leaders should be those who have not wavered and will lead by example.

3. Offer Behavioral Assessment
Company culture can take a huge hit if you’ve brought in the wrong people or put leaders in positions that don’t fit them. You can avoid this by offering everyone from applicants to long-time employees a behavioral assessment to find out more about what their expectations are, what motivates them and how they’ll fit in with your company culture.

At PI Consulting Group, we can assist you in finding the right people, regardless of what your company culture is. Everything we do is scientifically proven to unlock the attributes of all your applicants and current employees, providing you with insights that other processes can’t.

Did you know that hiring the wrong person can cost you up to 30 percent of the annual salary of that position? When you bring in the behavioral assessment process, you will have a better idea of how to train and manage your employees.

Are your sales performance numbers lacking? We can identify the people who will help you reach your sales goals. The perfect salesperson has a combination of behaviors that we can identify through our solutions, so contact us today and let’s talk about it.