Why Company Culture Is So Important Today

Salary is important, but not as much as company culture.Most workers expect to be paid a living wage, but when it comes to choosing an employer, salary is not the only priority. Ranking among the top key concerns for today’s workforce is company culture.

When searching for a job, people do a lot of research and they look for a good fit before they apply. More and more workers will refuse to apply where they know the company culture doesn’t fit their values. This is especially true of younger adults.

Values Over Salary

If you’re trying to attract top talent, you should take into account the results of Glassdoor’s “Mission & Culture Survey 2019.” Researchers found that 77% of adults in four countries, including the United States, would “consider a company’s culture before applying for a job there,” and 79% said they would consider a company’s mission, as well.

Almost half of the 5,000 respondents said they consider company culture more important than salary. They’re looking for meaningful work experiences and a place where they know they can get behind the organization’s mission.

What Job Seekers Want

Defining a company’s culture can be difficult, because it is all consuming. When a job applicant comes in for an interview, top talent will have researched your company and developed a solid interest in working there, but you also have to make sure your company culture is on display during the interview, which means you have to be prepared to answer probing questions.

They might ask about the various activities offered to employees, what your latest big achievement as a company was, how success is measured and the metrics used to determine success. They might ask about how freely people can express opinions and what opportunities are available for those looking to advance their careers, such as educational opportunities, advanced training, etc.

Work/Life Balance

Work/life balance has always been important, but workers today expect more proactive action out of their employers. They no longer accept that they will have to work through a burnout situation and “just get over it.” They’re looking for companies with more flexible and generous time off options, work from home allowances and flexibility in how they get more “me” time. While it might seem counterproductive, productivity levels actually increase when employees are happier and have a better sense of well-being.

This has become a vital part of company culture that embraces values that are in line with a larger majority of the workforce today.

More Focus on Management Styles

Another aspect of well-being is tied to how management interacts with employees. Managers need to gather more insights about their team members so they know how to effectively lead them. This can be difficult without implanting a widely used tool today – the Predictive Index method.

At PI Consulting Group, we assist employers in many industries by giving them insights into how people will react to various workplace stimuli. This includes preferences in how they prefer to be managed. Contact us and let’s talk about our methods and how they’ll work to improve your chances of hiring people who align with your unique company culture.